Problem 1 :
A company has determined that if the price of an item is $40, then 150 will be demanded by consumers. When the price is $45, then 100 items are demanded by consumers.
(a) Find the price-demand equation, assuming that it is linear.
(b) Find the revenue function.
(c) Find the number of items sold that will give the maximum revenue. What is the maximum revenue ?
(d) What is the price of each item when maximum revenue is achieved ?
Solution :
Let x be the price and y be the demand.
Price = independent variable and demand = dependent variable. Since the relationship between price and demand is linear, we can form a equation.
(40, 150) and (45, 100)
Slope = (y2 - y1) / (x2 - x1)
Slope = (100 - 150) / (45 - 40)
Slope = -50 / 5
Slope = -10
Price demand equation :
(y - y1) = m(x - x1)
(y - 150) = -10(x - 40)
y - 150 = -10x + 400
y = -10x + 400 + 150
y = -10x + 550
Price of item per unit.
(b) Revenue function
Revenue = Units Sold x Sales Price
= (-10x + 550) ⋅ x
R(x) = -10x2 + 550x
(c) To find the number of units sold to get the maximum revenue, we should find "y" coordinate at the maximum point.
x coordinate at maximum = -b/2a
x = 550/20 x = 55/2 x = 27.5 |
y = -10 (27.5) + 550 y = -275 + 550 y = 275 |
when 275 units sold, we can get the maximum revenue.
(d)
R(27.5) = -10(27.5)2 + 550(27.5)
= -7562.5 + 15125
= $7562.5
The maximum revenue is $7562.5.
Problem 2 :
A deli sells 640 sandwiches per day at a price of $8 each. A market survey shows that for every $0.10 reduction in price, 40 more sandwiches will be sold.
(a) Find the linear price-demand function.
(b) Find the revenue equation.
(c) How many sandwiches should be sold to maximize the revenue ?
(d) How much should the deli charge for a sandwich in order to maximize its revenue ?
Solution :
Number of sandwiches 640 680 720 |
Cost per sandwich $8 $7.9 $7.8 |
(a) Let x the number of sandwiches and y be the cost per sandwich.
Price demand function :
(640, 8) and (680, 7.9)
m = (7.9 - 8)/(680 - 640)
m = -0.1/40
m = - 0.0025
(y - y1) = m(x - x1)
(y - 8) = -0.0025(x - 640)
y = -0.0025x + 1.6 + 8
y = -0.0025x + 9.6
(b)
Revenue = Units Sold x Sales Price
= (-0.0025x + 9.6) x
R(x) = -0.0025x2 + 9.6x
(c) We should find the number of sandwiches to be sold out to maximize the revenue.
x = -b/2a
x = 9.6/2(0.0025)
x = 1920 (number of sandwiches)
To get the maximum revenue, 1920 sandwiches to be sold out.
(d) Cost per sandwich
y = -0.0025x + 9.6
x = 1920
y = -0.0025(1920) + 9.6
y = -4.8 + 9.6
y = 4.8
Deli has to charge $4.8 for a sandwich in order to maximize its revenue.
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